Paradise Poochie

Service: Branding

A boutique for pet owners with uncommon taste, Paradise Poochie needed to catch the attention of the pampering pet owner. The end product was a logo rich in color with iconic paws utilizing the character of the type face. The paws were designed to be elements to stand alone also. With this in mind it the look could be executed on all package design, bags, product tags and more. The stationary package re-enforced Paradise Poochie's uniqueness using slim european style business cards and side loading envelops. Budget limitations prohibited further development in this project.